For my informational interview, I chose to interview Astrid Greve-Spencer. I chose her because I have been working as a member of her team throughout the summer and am impressed by her abilities every day. Her career background is one I can learn from and her transition into the world of PR has been helpful to learn from. Daily I work with Astrid on the numerous accounts and assist her in any way she needs. Because of this, I have been able to truly observe her and understand what makes a good PR specialist while maintaining positive relationships with the clients.


One question I always want to ask is “how do you stay current with your work?” When I asked Astrid this question her reply was to read, listen, and think. What she meant by this is to know what’s going on in the world. Some tips she gave was to set up Google alerts, subscribe to newsletters, take notes on things that stand out, etc. I then asked questions about decision making and how we keep the client in mind. One thing that stood out to me was her answer of “whatever we decide, the client has to be satisfied in the end” that is the driving point behind every decision.  Another important thing to keep in mind when making a decision is to listen to the client, know their expectations, and aim to exceed them.


To conclude the informational interview I decided to ask more personal questions about the profession. When asked what the most challenging part of the profession was Astrid replied it was when we don’t get the results we aim for, and the client isn’t satisfied. I think this is important to keep in mind and understand that you can’t make the client happy all the time and you need to learn from those experiences.


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