The Beginning of Adulting

This week was the conclusion of week two as a public relations intern at KemperLesnik. In just two short weeks I have been exposed to the PR world in more ways than I could have imagined. I have been placed on teams with a variety of different clients doing projects that can help my team in many ways. My clients include Aon Affinity, Argo and various wine festivals in Illinois and surrounding states. My projects cover a wide variety of PR aspects and I have already been given the opportunity to apply what I have learned in the classroom at work.

 

My most recent tasks include analyzing social media accounts, composing press releases, media pitching, composing media lists, event planning, and various research assignments. What I have learned so far is to never stop asking questions and to take the vocabulary used in the office and see how it relates to what I have already learned. By doing this I have already enhanced my academic knowledge and expanding far past what I could have ever learned in the classroom. Another opportunity I have been given is attending a brunch with numerous esteemed professionals in the PR field. This gave me the chance to start networking in professional settings being a part of an agency and not just a University of Illinois student.

 

The best part of my internship thus far is witnessing how much I have already grown as a professional. In a short amount of time, I have been able to experience office culture as well as seeing my place within the office. I am very excited for the rest of the summer and I can’t wait to see everything I can accomplish underneath the amazing leadership I am experiencing. When I return to Champaign-Urbana in the fall I will no longer be just a student, but a business professional.

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Indianapolis Wine Festival Fill-in-the-Blank Press Release

Second Annual Indianapolis Wine Festival

Indianapolis Wine Festival Coming to Pan Am Plaza this September, 2017

 INDIANAPOLIS (June 05, 2017) – This September, immerse yourself with wines from around the world at the Indianapolis Wine Festival. The two day event is held September 15-16, 2017. Pan Am Plaza offers the opportunity for guests to taste more than 200 wines from various regions of the world, local cuisine, live musical entertainment and more. Tickets for this esteemed event go on sale Monday, June 12 and a part of the proceeds will benefit _________.

“Festival attendees have the chance to learn about new and exciting varieties of wine directly from the experts in a relaxed, conversational setting,” said Scott Janess of KemperLesnik, organizer of the Indianapolis Wine Festival. “The Festival will be one of the region’s top wine events thanks to our presenting sponsors –______________ .”

In the heart of Indianapolis, this event gives festival-goers and wine lovers alike an opportunity to immerse themselves in the wine culture, with tastings, expert and sommelier-led seminars, pairing tips and more. Tickets go on sale at www.IndianapolisWineFestival.com on __________ ET, with two options:

  • The Adult Wine Tasting Ticket is $35 in advance and $45 at the gate. It includes 20 wine tastings, one pint of beer, wine seminars, musical entertainment, the opportunity to purchase wine at a discount and a souvenir wine glass upon departure.
  • The Designated Driver Ticket, presented by Tom Wood Luxury Group, is $15 and includes two non-alcoholic drinks, wine seminars, musical entertainment, the opportunity to purchase wine at a discount and a souvenir wine glass upon departure. Under 21 admitted free when accompanied by paid adult.

The festival is located at Pan Am Plaza, which is bordered by Meridian St. and Pennsylvania St. with its main entrance at the intersection of North St. and Meridian St; free parking is available nearby.

 

___________________________________________ (Insert sponsorship quote)

Indianapolis Wine Festival sponsors currently include City Securities, Faegre Baker Daniels, Anheuser Busch’s Belgium brands (Stella Artois, Leffe and Hoegaarden), Big Red Liquors, Indianapolis Business Journal, Maple Leaf Farms, Maui Jim and Tom Wood Luxury Group.

For more information, visit www.IndianapolisWineFestival.com or connect with the festival on Facebook and Twitter.

About KemperLesnik
KemperLesnik is a leading public relations, events and sports marketing agency serving Fortune 500 clients. Ranked among Chicago’s top PR agencies, KemperLesnik produces award-winning communications programs for B2B firms, global consumer products companies and leading sports brands, in addition to constructing acclaimed lifestyle events and sports marketing activations. KemperLesnik has managed major national and international events, including the Maui Jim Maui Invitational, McDonald’s All American Games, CBS Sports Classic, Windy City Wine Festival and numerous PGA TOUR affiliated events, for more than 30 years. For more information, visit www.kemperlesnik.com or follow on Twitter @KemperLesnik.

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Aon Affinity Travel Blog: Doing Disney World on a Budget

Every year, Walt Disney World reels in millions of guests to their theme parks. Families save for months (or years) for an experience that will create memories to last a lifetime. This year, Disney World increased prices making a children’s ticket to the park over a $100. On average, a 4-day vacation for a family of four could cost around $6,000. With the right amount of research and planning, families can leave Disney World feeling like you’ve gotten enough bang for their buck.

Planning

There are a number of ways travel planners can find savings across the balance of their trip both big and small. This can mean booking your vacation during off-peak times to ensure bigger savings and smaller crowds to setting a strict souvenir budget. Researching options and advice early in the process can help travelers discover savings that can add up quickly. With the cost of a Disney vacation being so high it is important to plan for the unexpected. By utilizing travel insurance for your trip you can take the stress and worry of knowing your investment is safe.

Hotels

When choosing your lodging experience there are many things to consider. If price is your main concern, it may be worth it to look off property. Bargain-hunters can even wait until the last minute to book a room where prices are a fraction of what they could be. The off property hotels are known to be more luxurious if you aren’t looking for a lower price. Off-site hotels are perfect for people who do not want to be immersed in the Disney culture throughout the entire trip. If you’re worried about convenience, many of these hotels offer accommodations to make getting to the parks manageable.

 

Dining

Disney offers a variety of meal plan options available for visitors to take advantage of. Depending on your family’s eating habits, these plans can offer value and convenience. But unless you’re sure your family will utilize all aspects of a meal plan, and not skip meals or dine at off-plan restaurants, it may not be worth the investment. Also consider small adjustments to find savings like packing your own water or eating breakfast at your hotel.

Alternatives

When planning your vacation it is important to keep in mind there are other ways to achieve the Disney experience without going to Orlando. The Disney Cruise would be a great alternative if you are looking for a more relaxing experience, less planning, and many more free options that are included in the cruise fare. There is also the debate of Disney World versus Disneyland. Disneyland offers all the major attractions that are spread out at various Disney World parks. Single-day tickets are also cheaper. For those who want the history of the original Disney amusement park Disneyland is for you. When choosing between these two parks you must keep in mind what you want out of the amusement parks and which coast is more feasible to get to.

Overall, the most important thing to remember is your families vacationing style and plan for it. When done correctly the trip will be as magical and memorable as you hoped.

Healthy Paws Pet Insurance Pitch

With Independence Day right around the corner, Healthy Paws Pet Insurance—the #1 customer-rated provider of health insurance for dogs and cats—wanted to know what pet parents do to conquer anxiety when it comes to fireworks. A survey run on social revealed the most effective tactics for scaredy cats and dogs out there:

To keep pets feeling safe during the noise of fireworks, pet parents often use a combination of popular calming methods:

  • 56% turn on music/television to drown out the noise.
  • 54% snuggle with their pets to make them feel safe.
  • 30% create a safe space with their favorite toys or treats close at hand.
  • 21% dress them in a Thundershirt or similar wrap to help with their anxiety.
  • 14% give them treats with CBD oil or another calming ingredient.
  • 4% go camping or to a part of town unaffected by firework noise.

Feel free to pull from these details for your stories, or let me know if you’d like to do an interview. Below is a more extensive list of strategies used by Healthy Paws pet parents.

Thanks,

XX

____________________________________________________________________________________

Some of the more creative strategies pet parents share include:

  • Sedatives:

Many of pet parents surveyed responded that they gave their pets vet-approved Tranquilizers, Xanax, and other mild sedatives.

  • Homeopathic remedies:

Rescue Remedy, skullcap, valerian liquid, melatonin, and essential oils in a diffuser. Pet parents have started using CBD oil treats as well.

  • Stay inside and let them hide:

Unfortunately, 22% of pet parents report that nothing they’ve tried relieves their pet’s stress during the fireworks. Many pet parents stay indoors with them (never leave them outside alone!), close the curtains, and act normal. One parent says, “My dogs runs to my closet so I make space for her to hide” while a Newfoundland feels safest in her pet parent’s shower.

  • Getting creative:

“I recently purchased the Privacy Pop…they make them for pets but I bought the single bed size so I could pop up the tent and snuggle with them. They love it!”

Veterinarian and author of the upcoming The Ultimate Pet Health Guide, Dr. Gary Richter (MS, DVM) says, “The best way to deal with fireworks is avoidance.  If it is possible to be somewhere where the noise is minimal, that would be best.” If that’s not doable, he suggests using natural anti-anxiety solutions such as CBD oil, lavender, valerian, or Rescue Remedy. “The key is to administer supplements well before the fireworks start. Once the pet is stressed or anxious, it’s much tougher to calm them down!”

 

Find more from tips from Healthy Paws on dog and cat health – everything from what they can eat, common medical conditions, or even why pet insurance is so essential.

Self-Assessment

Going into this summer I had no idea what to expect out of my internship. It is often said that public relations is one of the harder professions to explain to those that are not in it. What makes it so difficult is the broad range of tasks you do on a day-to-day basis. This reason was why I wanted an internship in PR. I felt that I needed to experience it to understand if it’s what I wanted to do. I also knew I wanted to experience an agency. So, when I got an offer to intern in public relations at KemperLesnik I took the opportunity right away. KemperLesnik is a sports marketing and public relations agency in Chicago. This was the perfect experience for me because I got to work on my PR skills while experiencing what makes an agency so special.

There are so many reasons this internship has better prepared me for my career. I was given the chance to experience a 40-hour week for ten weeks, which really gave me a taste of the real world. I got to improve my professional development by being a professional first-hand. I also was given the opportunity to observe the best in the business. I saw how great ideas were made and executed. I had to balance valuable clients and send them work I created first hand. I had my writing published on fortune 500 company websites. While working here I didn’t feel as though I’m an employee but an equal among my peers.

I got the real life experience and exposure to the profession that I would only get from experiencing it first-hand. When I go into job interviews I will have something to speak to and work to show for what I have accomplished. This will set me miles apart from my peers who are competing for the same job but do not have this type of experience. I learned so much more about myself and what I want out of my career. Going into senior year I don’t have to say I still have no idea what I want to do with my life because I feel like I know now. I can hit the ground running after graduation and not waste time. The networking opportunities I have had here and unmatched. I not only worked with some of the best in the business but I feel like if I asked they would be willing to connect me with their own personal networks.

Overall, this experience gave me the summer of a lifetime. I never thought I would be excited for my time at Illinois to end. But after this summer I am excited about the future and Illinois is the reason I am where I am today. When I apply for jobs I know I am going to be proud to send my resume out because of my accomplishments. This summer gave me so much and interning was the best decision I could have made. So thank you to KemperLesnik for the opportunity and the University of Illinois for preparing me for it.

Big Picture

It is hard to believe that I am already at the conclusion of my internship. I never thought I would say ten weeks flew by but they really did. Between completing assignments and commuting to the city my internship feels like a whirlwind. I am so grateful for the experience I have had here at KemperLesnik and the knowledge I have gained firsthand through my internship. As I leave here I not only have something to add to my resume, but I have new experience and skills that have made me a better person and hopeful PR specialist. This summer has been so beneficial and I do not take this experience for granted.

I have gained skills in both my work and being an employee. I was really lucky at my internship because they gave me the opportunity to try everything and work with full-time employees to deliver quality work to the clients. I have been able to apply what I have done in class and more. The tasks I was given are those of a full-time employee. I pitched to reporters, wrote press releases, attended media events, constructed media lists, and even more. What I did in class gave me background knowledge so that when I was assigned tasks here I could do them or at least be able to figure them out. The skills I have learned include being able to communicate with professionals, participate in client calls, act appropriately in a work environment, etc. I also learned how to ask for help from my higher ups, which at times can be intimidating as well as saying when I am too busy to take on more work.

Overall, I will be able to take what I have learned here and incorporate it into my future. Having this internship has made me a much stronger employee and student. Seeing my college education be used doing something I love is something that is so rewarding.

Career Goals

I have been so lucky to have been offered an internship in the public relations field, especially in the city of Chicago. While at school, I always had an interest in the field. But I was never sure if an agency was for me. I didn’t feel I really understood what an agency was so it was my goal to have an internship at one. When KemperLesnik a sports marketing and public relations agency offered me this position I accepted right away. I am so glad I chose to work here over the summer and have learned so much about myself and the agency lifestyle.

 

This internship has more than contributed to my long-term career goals. It has contributed by showing me that I enjoy the agency lifestyle and that working at an agency would be a great fit for me. I enjoy having a variety of clients and projects to constantly be working on. It is very exciting and no two days are the same. I like the idea of understanding many different industries and being able to deliver with their public relations. I also now have connections within an agency that can help me break back into the agency realm after college and when I am looking for a full-time job.

Not only have I practiced and fine-tuned my public relations skills but I have also enhanced my professional development. I think the most valuable skill I have learned is how to be a reliable employee. With the assignments I am trusted to complete aren’t hypothetical like they are in school they are projects are clients need. I have to be reliable, accurate and intelligent. I also learned how to become a better PR specialist by observing my manager and other full-timers. When I begin my first job I will be ahead of the curve when it comes to etiquette in the office.

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